Senza

Senza is an organic store offering gluten-free, sugar-free, and wholesome products for a health-conscious audience. The goal was to create a brand identity that felt natural, modern, and welcoming, without the “clinical” look often associated with healthy food brands.

I designed a full identity system including the logo, patterns, packaging applications, and store collateral. The hand-drawn textures and earthy green palette highlight Senza’s organic essence, while bold typography keeps the brand fresh and accessible.

The result is a cohesive, eco-friendly identity that communicates simplicity, health, and trustworthiness across all touchpoints.