Sal Si Quiero

Si Quiero is a vibrant brand created for a line of gourmet flavored salts made to enhance everyday meals and special moments alike. Each blend is designed for a specific use (from cocktails and poultry to beans and grilled meats) celebrating the alchemy of flavor in a playful yet sophisticated way.

The visual identity draws inspiration from the textures and hues of natural salt and spices, blending warm earthy tones with deep, saturated accents. A modern serif logo paired with hand-drawn icons brings personality and versatility, while the modular color system allows each flavor to have its own distinctive presence.